SEO is the practice of making changes to your online presence, particularly your website, making it more attractive to search engines like Google and Bing. Search engines crawl (or scan) your website to understand what it is about. The best SEO practices make sure it is easy for search engines to understand your website. SEO increases the quantity of organic website traffic and the quality of your site visitors at no additional cost. It doesn’t include any paid media or placement and it excludes direct traffic. With a robust SEO strategy implemented on your website, Google will identify it as an authority site and point users in your site’s direction.

This is entirely dependent on your goals and the search campaign tactics you employ. Most SEO experts will estimate four to six months before you begin to see results. Bear in mind this is when you begin to see the results not when you achieve your identified goals.

• Content is crucial for SEO because search engines prioritize websites that provide valuable, relevant content to users. High-quality content can help improve your site’s visibility and attract more organic traffic.

• Backlinks are links from other websites that point to your site. They are important for SEO because they serve as a vote of confidence from other sites, indicating that your content is valuable and trustworthy.

• Mobile optimization involves designing your website to be easily accessible and usable on mobile devices. It’s important for SEO because Google prioritizes mobile-friendly websites in its search results, especially since a significant portion of internet users access websites on mobile devices.